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from UMBC that uses an asterisk to show sites created FOR girls and young women rather than adult-created sites ABOUT girls and women. (I’ve always wanted that organized in a snapshot, thanks, UMBC!)

Ok…crum…one more example…

This “Ten Actions” poster (at left) should be able to reveal the exact data and ‘what’s holding girls back’ steps so that we can all take action right now on this powerful headline.

Instead, we’re forced to click one by one with no way of copying text or recreating the message to pay it forward…(until of course a blogger with more time than I have right now puts it into a tidy text format to reveal the pertinent action ‘to do’ list!) Rule number one when you’re trying to make change…and build awareness…Make it EASY, keep it simple!

Yah, yah…you can download stickers and wallpaper and banners and logos until the cows come home…but the MESSAGE and core content should be readily accessible to ‘build the case’ from the get go!

Otherwise, misinformation starts flying and gender flag-waving begins sans education, context, factual analysis and reasoning! Critical thinking skills people; there’s a fabulous case study here with facts and figures and profound impact…Use ‘em!!  (Or at least let your fans use ‘em!) Congrats to Nike et al for using the power of media for positive change…

Now…let’s ‘just do it.’

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Blogged in Advertising,EcoKids-Environment,Emerging trends,Marketing Shaping Youth,Media Shaping Youth,Positive Picks,Shaping Youth,Viral & Buzz Media by amy Wednesday November 26, 2008
Trackback · 20 comments

20 Responses to “The Girl Effect: A World Changing Media Message”

  1. says:
    December 1, 2008 at 9:56 pm

    I don’t follow, what does this have to do with a girl? Why can’t it be a boy?
    hmm.. good thing I read that fact sheet before posting – I see the point, things like “When women and girls earn income, they reinvest 90 percent of it into their families, as compared to only 30 to 40 percent for a man.”, but in regards to that example, what’s to say that if a women where treated equally and in the same position as a man, that their spending trends wouldn’t change to match? In this case, isn’t the inequality between men and women a health thing; if everyone where treated the same, they’d act the same and if everyone acted the same we wouldn’t have the balance.

  2. Shaping Youth » Media Musts To Wrap Up “All Things Girl” Week (Part One) says:
    December 6, 2008 at 5:57 pm

    [...] essence, it’s ‘The Girl Effect’ …the [...]

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